Exhibitions provide a unique opportunity to display your product and business to large numbers of potential customers. A clear idea of what you are trying to achieve, and how to go about it, helps you maximise the impact.

Recession and economic downturn? This is a marketing opportunity! In such unsure times the natural reaction is to make further controls on costs. And if you're looking at cutting variables, you're most likely looking at the easiest thing to slash…

It's very easy for commercial organisations to look at design as an added expense, rather than an investment into its future success. A company's business plan will typically include the costs of staff, infrastructure, and products and services - but…

All companies have their own value proposition - the unique reason for their existence – which is why customers should take their business there. While you’re busy running your business, you probably don’t have time to spell out what yours…

ESTABLISH BRAND MOBILITY The Internet is becoming accessible universally and through many means, such as handheld devices. This provides an unprecedented opportunity for brands to stretch beyond traditional branding and marketing strategies. There are hundreds of ways in which your…