ESTABLISH BRAND MOBILITY The Internet is becoming accessible universally and through many means, such as handheld devices. This provides an unprecedented opportunity for brands to stretch beyond traditional branding and marketing strategies. There are hundreds of ways in which your…
Every project has different requirements, and those often require unique expertise and resources. Of course, in the interest of openness and transparency, we want to give you an idea of the costs to complete your vision. Before we talk numbers,…
Hiring a graphic designer for small business is essential. There’s simply no way around it, as their impact on drawing in and sustaining a business is research-backed and undeniable. Many small, mid-sized and large companies use a graphic design partnership…
All companies have their own value proposition - the unique reason for their existence – which is why customers should take their business there. While you’re busy running your business, you probably don’t have time to spell out what yours…
It's very easy for commercial organisations to look at design as an added expense, rather than an investment into its future success. A company's business plan will typically include the costs of staff, infrastructure, and products and services - but…
As designers, one of the primary challenges we face is helping our clients and potential clients understand the cost and value of professional design. Regardless of the industry you work in, all aspects of your visual communication have to appeal…
Design Studio's are agencies, organisations or independent freelancers who ideate and create visually communicative collateral for clients. There’s more than meets the eye with this definition. To fully understand its business leveraging, we must first understand both the importance of…
There are a number of traits that help define what to look for in a graphic designer. After all, this is a business partnership. Prospective teams should approach design firms and freelancers with the same time and attention they give…
Okay, so you’re wondering why do you need a Design Studio? You know your brand better than anyone else. You know its story and its work culture. Doesn’t it make more sense to keep things internal, especially if you’re already…
BRAND The sum of all the characteristics, tangible and intangible, that make the offer unique. BRAND ENVIRONMENT The graphic system of identification as applied to three-dimensional physical space. BRAND EQUITY The value of the brand in its holistic sense to…
